Portfolio
MY PROJECTS
Caterpillar
Parts Expert
For Caterpillar's Parts Expert project, I transformed a cumbersome PDF catalog into a dynamic, user-friendly digital solution, enhancing parts identification and ordering processes. This showcases my ability to digitize and streamline complex systems, emphasizing my skills in UI/UX design, strategic problem-solving, and my commitment to improving operational efficiency and user satisfaction in industrial environments through innovative digital transformations.
Caterpillar
Wear Management
Leading the Caterpillar Wear Management redesign, I developed a platform integrating advanced sensor technology for real-time equipment wear monitoring. This project highlights my expertise in creating data-driven, user-friendly solutions that optimize maintenance planning and equipment longevity, showcasing my ability to blend technical innovation with practical application to deliver significant operational improvements and value in the heavy machinery sector.
Alcove
Care Phone, Remote Health Care SaaS
Leading the Alcove project, I designed a user-centric web service and a smart care phone for home-based medical support, integrating AI for health monitoring. This work demonstrates my ability to create intuitive, accessible digital health solutions that enhance care for the elderly, showcasing my expertise in empathetic design, innovative problem-solving, and the successful application of technology to meet complex user needs in the healthcare sector.
Voke
Consumer Goods
Repositioning Voke as a premium supplement through strategic branding and design, I spearheaded a rebrand that resulted in a 300% sales increase. This underscores my adeptness in market analysis, brand development, and executing impactful design strategies that significantly enhance product appeal and market penetration.
Purina B2C
Pet Care & eCommerce
For Nestlé Purina, I conceptualized a B2C platform, integrating extensive market research into a strategic digital solution, enhancing direct customer engagement. This project illustrates my capability in transforming insights into actionable strategies, driving digital innovation and fostering strong customer connections in the pet care industry.
Opy USA
Buy Now, Pay Later
Redesigning Opy for the U.S. market, I led the UI/UX overhaul and integrated payment solutions like Apple Pay, significantly enhancing user experience and facilitating market entry. This reflects my proficiency in adapting fintech platforms to new markets, showcasing my expertise in strategic design and seamless payment system integrations to drive user adoption and satisfaction.
Cloud Estate
Investment Portfolio & Asset SaaS
Revamping CloudEstate, I led a redesign that improved asset management efficiency, showcasing my ability to enhance user interfaces for complex systems, demonstrating my skills in creating intuitive, high-performance digital solutions that streamline operations and user engagement in the real estate sector
Leisure Link
SaaS Enterprise
Travel Management
Leading LeisureLink's design, I developed a unified platform for rental asset management, showcasing my expertise in simplifying complex workflows and enhancing user experiences, demonstrating my ability to drive product innovation and operational efficiency in the hospitality sector.
Jux
Social Media
Publishing Platform
Revitalizing Jux, I led a critical tech overhaul and UI/UX redesign, doubling its reader base, demonstrating my ability to enhance platform stability, user engagement, and scalability, showcasing my leadership in transforming digital platforms to drive significant user growth and satisfaction.
Nura
Mixed Reality Development
For Nura, I spearheaded the development of an AR platform from concept to prototype, showcasing my expertise in blending cutting-edge sensor technology with user-centric design, highlighting my innovative approach to creating immersive experiences that bridge digital and physical worlds.
