Revitalizing CloudEstate - Designing a User-Centric Asset Management Platform
Design and User Experience Consultant
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Project Overview
Tasked with the comprehensive rebranding and redesign of CloudEstate, a web-based asset management platform for real estate investment funds. The project aimed to overhaul the platform's user experience and visual identity to address issues of usability and performance.
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Problem Statement
CloudEstate struggled with a user interface that was difficult to navigate and suffered from slow performance, hindering the efficiency of asset management for its users. The challenge was to create a more intuitive, fast, and visually cohesive platform that would streamline the user experience.
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My Process
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User Experience Audit: Conducted an in-depth analysis of the existing platform to identify key usability issues and areas for improvement.
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Design System Development: Utilized Figma to develop a comprehensive design system that introduced consistency and clarity to the UI, focusing on discoverability and interaction design.
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Rebranding and Visual Refresh: Led the rebranding effort, updating the platform's color scheme and visual elements to convey a more modern and approachable look.
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Interface Redesign: Overhauled the entire user interface, prioritizing ease of use and performance to facilitate quicker access to critical information and assets.
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Implementation and Testing: Collaborated with the development team to implement the new design, followed by rigorous testing to ensure an enhanced user experience.
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Solutions & Key Features
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Unified Design System: Introduced a cohesive set of UI elements and interaction patterns, particularly for data tables, enhancing navigability and consistency across the platform.
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Modernized Brand Identity: Refreshed the brand with updated colors and visual elements that reflect a more contemporary and user-friendly image.
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User-Centric Interface: Redesigned the platform around user needs, significantly improving discoverability and reducing the time needed to locate assets.
Customer Journey Map
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Tools & Techniques
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Tools Used: Leveraged Figma for UI/UX design, creating a full design system and prototypes for extensive testing and iteration.
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Techniques: Applied best practices in user experience design, focusing on simplifying complex interactions and ensuring a seamless integration of the new design system.
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Results
The redesign and rebranding of CloudEstate were met with widespread acclaim from the user base, notably reducing the time required to find assets by over 50%. This transformation significantly enhanced the platform's usability and performance, solidifying its value to investment funds managing extensive real estate portfolios.
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Reflection
This project underscored the critical role of design in the functionality and success of software platforms, particularly in the complex field of asset management. It highlighted the importance of a methodical approach to design, centered around user needs and system performance.
